Jaunt, the leading producer and publisher of fully-immersive cinematic virtual reality experiences, and legendary singer-songwriter Paul McCartney, today released the first two episodes of PURE McCartney VR, a six-part series of virtual reality (VR) documentary shorts. As part of the upcoming launch of PURE McCartney, a career-spanning compilation album, each of these immersive VR experiences delve into the stories behind some of Paul’s most iconic songs. Fans will embark on a personal journey with Paul as he recounts memories and anecdotes related to various tracks, while sharing archived and never-before-seen footage. Filmed in his private home studio, the PURE McCartney VR episodes, which chronicle“Dance Tonight”, “Coming Up”, “My Valentine”, “Mull of Kintyre” and “Early Days”, will be released episodically, starting today, and continuing through the PURE McCartney album release on June 10, 2016. In building the series, the team sought out the creative expertise of some of the most innovative minds in the business, including award-winning Director, Tony Kaye; Producer and Soundscape Architect Geoff Emerick; and Executive Producers Cliff Plumer, Lucas Wilson and Doug Allenstein. The resulting VR experiences include not only high quality cinematic VR, but digitally remastered and spatially oriented ambisonic audio mixed in Dolby Atmos. This project marks the first time an original Paul McCartney track has been remixed in Dolby Atmos. For a full list of project credits, see here.
“It is an honor to be part of such a tremendously talented team of artists, tasked with documenting the thinking of this great man, in order to bring his fans a new means of experiencing some of his greatest songs,” said Tony Kaye, director for PURE McCartney VR.“His musical genius is now on display for the world in an entirely new light.”
“We used to see artists connect with their fans through album covers and liner notes but that personal expression, and deeper understanding of the music, has diminished over the years,” said Cliff Plumer, president of Jaunt Studios. “With virtual reality, Paul McCartney is taking the most innovative step yet; he’s connecting directly with his fans, to share his innermost thoughts and experiences, in an entirely new, personal and immersive way.”
Each track will be released into the custom Paul McCartney world within the Jaunt VR App. Jaunt VR is available on iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360.
The PURE McCartney VR series is presented by VisitBritain and the GREAT Britain 'Home of Amazing Moments' #OMGB campaign. Paul McCartney has played, and continues to play, a central role in Britain's music heritage and the GREAT Britain campaign is proud to be associated with this innovative and ground-breaking initiative that gives everyone the opportunity to share an amazing moment with Paul McCartney in VR. (Bron: Music-News.com)
Rock Werchter show june 30 2016
NEWS / Release of career-spanning collection, from 1970 debut solo album all the way through 2012’s ‘My Valentine’, 2014's ‘Hope For The Future’ and 2015’s ‘Say Say Say’ remix.
Available on June 10 in three different formats; 2CD, 4CD and 4LP, all featuring versions of Paul's greatest solo, Wings and Fireman compositions.
4CD version features 67 tracks, more than 40 of which were Top 40 hits including 'Maybe I'm Amazed', ‘Live and Let Die', 'Mull Of Kintyre', ‘Ebony and Ivory’, ‘Dance Tonight’ and ‘New’.
Paul McCartney and his music need no introduction. Together with three of his friends, he changed the cultural landscape forever. And Paul’s accomplishments since then as a member of Wings and a solo artist make for a staggering body of work that stands proudly alongside those eight sensational years with The Beatles.
'Pure McCartney', a new compilation of his solo, Wings and Fireman work, celebrates that fact, showcasing 67 highlights from one of the most-revered catalogues in music - from 'McCartney' in 1970, his debut solo album, right through to 'Hope For The Future', his 2014 track taken from 'Destiny', the most-anticipated video game of the last decade. Not only is 'Pure McCartney’ a monumental mixtape of some of popular music's most memorable moments from 1970 to the present day, it also features curios for the superfans and some of Paul's personal favourites—all handpicked by the man himself..
"Me and my team came up with the idea of putting together a collection of my recordings with nothing else in mind other than having something fun to listen to," Paul says of this project. "Maybe it's to be enjoyed on a long car journey or an evening at home or at a party with friends? So we got our heads together and came up with these diverse playlists from various periods of my long and winding career.”
As a songwriter Paul has never stood still, dipping his toe in countless genres and styles. 'Pure McCartney' is testament to that fact. From the songwriting masterclass of 'Maybe I'm Amazed' and adventurous, three-songs-in-one of 'Band On The Run' to the irresistible groove of 'Say Say Say' and ahead-of-its-time electronica of 'Temporary Secretary', described by NME when compiling a list of the greatest ever songs as “not so much ahead of its time, but out of it altogether”, 'Pure McCartney' charts the unstoppable adventures of McCartney's unique and eclectic songwriting talents and shines a light on his post-Beatles artistic achievements.
"The word 'career' is a bit misleading because to me it has been more like a musical adventure than a proper job," says Paul, reflecting on the 'Pure McCartney' tracklisting. "It pleases me, and often amazes me, that I've been involved in the writing and recording of so many songs, each of them so different from the others."
Paul's unparalleled career has seen his music break global chart records, win countless awards, fill stadiums around the world and become the soundtrack to millions of people's lives across generations.
NEWS / As world leaders prepare to head to the climate conference (COP21) in Paris, Paul, Mary and Stella McCartney have written to David Cameron urging him to include meat reduction in the new global climate agreement.
In their open letter to the Prime Minister on behalf of the Meat Free Monday campaign, the McCartney family highlight how intensive meat production is a major contributor towards global environmental devastation and climate change.
The family have been promoting Meat Free Monday since 2009: The campaign encourages people to reduce their environmental footprint and improve their health by having at least one meat free day each week. With increasing evidence of the negative environmental impact of the global meat industry, they say that “meat reduction is now more important than ever”.
According to new research from the Center for a Livable Future at Johns Hopkins University, UN member countries can reduce their carbon emissions by up to 2% per year by going meat free one day a week.
The McCartney family also point out that their proposals can be implemented quickly and would have almost immediate environmental and health benefits.
In a video message released today alongside the letter, Paul McCartney encourages people to take up the idea. “Talk to your people, talk to the schools, talk to your friends, talk to anyone you need to talk to and encourage this idea,” he said. “If enough of us do it, it could really make a big difference.”
For more information about the campaign, and for details about how to join Meat Free Monday at the People’s March for Climate in central London this Sunday, please visit meatfreemondays.com. (Bon: Music News)
Open Letter to Rt Hon David Cameron MP, Prime Minister
Dear Prime Minister,
We are writing to you on behalf of Meat Free Monday, a campaign launched in the UK in 2009. The aim of Meat Free Monday is to condense some complicated issues into a simple and effective message: to ask people to have at least one meat free day a week to help protect the planet and our future.
Massive meat production creates harmful greenhouse gases and depletes precious resources, including land, water and energy, to increasingly unsustainable levels. It is a major contributor towards global environmental degradation and climate change and is also a major factor in loss of species and biodiversity – if present trends continue, over the next 100 years there will be a global mass extinction of species. With increasing evidence of the growth of the global meat industry having alarming environmental consequences, meat reduction is now more important than ever.
Next week you and other world leaders will meet in Paris for the COP21 to try and reach an ambitious global climate deal that keeps global warming well below 2 degrees. A simple but significant environmental action that the UK and other countries can take, with the added benefit of improved health, would be to endorse Meat Free Monday.
Reducing demand for meat, even by a relatively small amount, would have a significant impact on greenhouse gas emissions. In fact, according to new research by the Center for a Livable Future at Johns Hopkins University, UN member countries can reduce their carbon emissions up to 2% per year by implementing Meat Free Monday.
There are a number of simple ways to encourage meat reduction, many of which have already been adopted in different countries around the world:
· Have schools, universities and hospitals go meat free one day a week
· Serve more meat free meals at government offices and during official government functions
· Encourage restaurants to promote Meat Free Monday options on their menus
· Support businesses to get involved
The proposals we are making can be implemented quickly and would have almost immediate environmental – and health – benefits.
We strongly urge you to include Meat Free Monday initiatives in the UK climate action plan for Paris. One day a week can make a world of difference.
Paul, Mary and Stella McCartney