NAIIVI is a Swedish songwriter and artist. Her first single "I'm Leaving" focuses on the feeling of wanting to run away. An escape from reality, from ourselves and from life. Together with producer Mats Björke (ex-Mando Diao) Naiivi has created a song that mirrors how people always leaves something, to later return and then leave again - without knowing why.
It was the summer of 2015 that Razzia's Martina Ledinsky found something unusually interesting in their mailbox.
The 22-year old NAIIVI is, aside from writing music, also dedicated to studying sociology and political science at the university. She started playing the cello as a kid but didn't want to be taught classically - that was too strict and too dull - she was drawn more and more to the alternative music scene and traded the cello for the guitar.
Then, one summer day little over a year ago, her very own demo was ready which she sent to "that records label's" info-adress.
"When I found NAIIVI's demo in our mailbox, I instantly knew that this was something we had to put our teeth into. NAIIVI fits really well with Razzia's roster (Säkert!, Thåström, Weeping Willows, Ossler, etc.), her voice is melancholic, dark and beautiful. She and Mats Björke has really dressed NAIIVI with the amazing colors of fall and winter and achieved a sound picture that skews in a wonderfully warm way.", says A&R Martina Ledinsky.
During the spring of 2017 NAIIVI has created music according to her own distinct ways - the obtuse, darkness and passion - always in a steady grip.
The producer Mats Björke has been a driving power throughout the project and the collaboration has resulted in the single release “I’m Leaving”, out now, and we can look forward to the EP “Dark Sunshine” in the beginning of next year.